Thad McIlroyView LinkedIn profile
Technology Analyst and Consultant · The Future of Publishing
Thad McIlroy is a technology analyst and consultant to the publishing and media industry. He has followed developments in publishing technology for decades and now focuses intensively on the impact of AI on publishing. As director of The Future of Publishing and contributing editor at Publishers Weekly, he reports on AI, innovation and startups in the publishing industry. He has published twelve books and more than 500 professional articles, serves on the advisory board of Johns Hopkins University Press, and is a guest lecturer at George Washington University.
On the program
- Roundtable
Content and Target Audience: How Content Gets Discovered, Positioned, and Connected with the Right Readers
Emma House and Thad McIlroy move the conversation from technical discoverability to audience connection. Rich public information, targeted campaigns, market context, availability, author communities, and real-time signals determine whether the right book actually reaches the right reader.
With Emma House, Thad McIlroy
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