Media Transformation Summit · Vol. 01

Publishing is changing.
The hard part is knowing what actually matters.

A practical online summit for publishing executives and transformation leaders.

July 22, 20269:00 AM – 1:00 PM EDTOnlineFree
Summit signal board
Vol. 01 / 2026
What this morning covers

Where AI, metadata, formats and revenue are actually moving in publishing, from the operators doing the work.

Length
4 hours
Sessions
8
Access
Free
Themes
  • AI
  • Metadata
  • Formats
  • Revenue
  • Operations
  • Audience
Speakers include
  • Sebastian Mayeres
  • Amy Jones
  • Fred Zimmerman
  • Mohit Srivastava
  • Andrew Weinstein
  • Dmitry Shishkin

More speakers to be announced

Speakers

People worth listening to.

Operators, technologists and publishing leaders working where publishing is actually changing, not pitching change.

  • Sebastian Mayeres
    Sebastian Mayeres
    CEO
    knk Software LP
  • Amy Jones
    Amy Jones
    Chief Transformation Officer
    Emerald Publishing
  • Fred Zimmerman
    Fred Zimmerman
    Founder
    Big Five Killer / Nimble Books
  • Mohit Srivastava
    Mohit Srivastava
    Strategic Content Partnerships and Licensing
    Dashverse
  • Andrew Weinstein
    Andrew Weinstein
    Speaker
    Bookwire
  • Dmitry Shishkin
    Dmitry Shishkin
    Independent Media Advisor
    Independent
  • Arantza Larrauri
    Arantza Larrauri
    Market Director, Europe and Latin America
    De Marque
  • Adam Hyde
    Adam Hyde
    Founder
    Pure Science Inc.
  • Sarah Arbuthnot
    Sarah Arbuthnot
    President
    Supadu
  • Thad McIlroy
    Thad McIlroy
    Technology Analyst and Consultant
    The Future of Publishing

More speakers to be announced

Program · The morning

The morning, in working order.

Eight working sessions across four hours.

All times in Eastern Time (EDT).
  1. 9:00 AM

    Welcome & Opening

    Sebastian Mayeres, CEO, knk Software LP

    A short opening to frame the Summit, the program, and why practical publishing transformation needs a clearer conversation.

    Welcome
  2. 9:10 AM

    Keynote

    Opening keynote. Speaker to be announced.

    Keynote
  3. 9:30 AM

    BigFiveKiller: Building a Fully Automated Publishing Pipeline with AI

    Fred Zimmerman, Founder, Big Five Killer / Nimble Books

    What happens when a publishing technologist tries to rebuild the traditional publishing pipeline with AI and automation.

    Talk
  4. 10:00 AM

    Formats and Revenue: How Publishers Build and Monetize a Multi-Format Business

    Mohit Srivastava, Strategic Content Partnerships and Licensing, Dashverse · Andrew Weinstein, Speaker, Bookwire

    How publishers can expand, monetize and manage content across formats, channels, platforms and emerging AI-powered content models.

    Roundtable
  5. 10:40 AM

    From User Needs Model to AI in Multimodal Content Strategies

    Dmitry Shishkin, Independent Media Advisor, Independent

    How clean data architecture, shared taxonomies and user-needs thinking help media organizations scale multimodal content strategies and apply AI more effectively.

    Talk
  6. 11:10 AM

    Operations and Technology: How Modern Publishers Simplify Workflows, Use AI Effectively, and Scale

    Arantza Larrauri, Market Director, Europe and Latin America, De Marque · Adam Hyde, Founder, Pure Science Inc.

    A practical conversation on workflow simplification, AI use cases, infrastructure and what it takes to modernize publishing operations without creating more complexity.

    Roundtable
  7. 11:50 AM

    Finding Readers in the AI Era: Why Metadata, SEO & GEO Matter for Trade Publishers

    Sarah Arbuthnot, President, Supadu

    AI-powered platforms increasingly shape discovery, pulling from retailer listings, publisher websites and reference sources. Metadata, SEO and Generative Engine Optimization are becoming the foundation of getting found.

    Talk
  8. 12:20 PM

    Content and Target Audience: How Content Gets Discovered, Positioned, and Connected with the Right Readers

    Thad McIlroy, Technology Analyst and Consultant, The Future of Publishing

    Discoverability, positioning, audience signals, and what it now takes to connect content with the right readers in a fragmented, AI-shaped discovery environment. Additional speaker to be announced.

    Roundtable
  9. 1:00 PM

    End of Conference

    Closing remarks and next steps.

    Closing
Why attend

No hype. No vendor theater. Four hours that should be worth your time.

  1. 01

    See where AI is actually changing publishing workflows.

    Operators sharing what they have shipped, quietly pulled, or moved from pilot to production.

  2. 02

    Understand how metadata, SEO and GEO are reshaping discovery.

    Generative platforms pull from your metadata and your site. Hear what that means for trade publishing and direct-to-reader growth.

  3. 03

    Hear how operators are rebuilding formats, revenue and infrastructure.

    Multi-format strategy, licensing and modern workflows from the people running the work, not pitching it.

Speakers

The people doing the work.

Operators, practitioners and publishing leaders with something concrete to add. A keynote and one additional roundtable voice will be added as confirmations close.

Sebastian Mayeres

Sebastian Mayeres

CEO

knk Software LP

CEO of knk Software LP. Works with publishers on the operational core of transformation: systems, data, processes, metadata, rights, royalties, CRM, and ERP. Started in software development, moved through consulting and sales, and now helps publishing leaders turn operational complexity into better decisions.

Amy Jones

Amy Jones

Chief Transformation Officer

Emerald Publishing

Chief Transformation Officer at Emerald Publishing, aligning process, technology, and culture to deliver real-world impact. Has led process reengineering, technology rollouts, and cultural change. Previously at the Royal Institution of Chartered Surveyors across technology, international property standards, commercial delivery, content management, and online editorial and publishing.

Fred Zimmerman

Fred Zimmerman

Founder

Big Five Killer / Nimble Books

Publishing innovator and technologist with three decades at the intersection of books and digital change. Launched the Internet Book Information Center in 1994, founded Nimble Books in 2006, and is now rebuilding the traditional publishing pipeline in silico through agile, AI-driven workflows.

Mohit Srivastava

Mohit Srivastava

Strategic Content Partnerships and Licensing

Dashverse

Leads strategic content partnerships and licensing in the CEO's Office at Dashverse, working with publishers and IP owners on AI-powered formats including microdramas. Earlier roles at Google, Meesho and Bain & Company.

On the program

Formats and Revenue

Andrew Weinstein

Andrew Weinstein

Speaker

Bookwire

Represents Bookwire in the Formats and Revenue roundtable. A fuller bio will be added once confirmed.

On the program

Formats and Revenue

Dmitry Shishkin

Dmitry Shishkin

Independent Media Advisor

Independent

Independent media advisor on audience-centered organizations and newsroom transformation. Advises Condé Nast, Thomson Reuters Foundation, Yahoo, Globo and Ringier, and is known for spreading the User Needs Model globally after implementing it at BBC World Service.

Arantza Larrauri

Arantza Larrauri

Market Director, Europe and Latin America

De Marque

Market Director for Europe and Latin America at De Marque, with two decades of leadership at Círculo de Lectores, Random House, Libranda and De Marque. Teaches publishing and AI-related programs and contributes regularly to industry media.

On the program

Operations and Technology

Adam Hyde

Adam Hyde

Founder

Pure Science Inc.

Founder of Pure Science Inc., Book Sprints and the Collaborative Knowledge Foundation. Led the open-source tools Kotahi and Paged.js, created PurePub.ai, and is a leading voice on practical AI agent systems in academic publishing workflows.

On the program

Operations and Technology

Sarah Arbuthnot

Sarah Arbuthnot

President

Supadu

President of Supadu, the metadata, website and ecommerce platform serving more than 300 publishers worldwide. Background in digital strategy and global ecommerce; helps publishers strengthen direct-to-consumer growth and reader discovery.

On the program

Metadata, SEO and GEO

Thad McIlroy

Thad McIlroy

Technology Analyst and Consultant

The Future of Publishing

Technology analyst and consultant on publishing and media. Director of The Future of Publishing and contributing editor at Publishers Weekly. Twelve books, 500+ articles, and advisory board member at Johns Hopkins University Press.

On the program

Content and Target Audience

Program themes

Four threads through the morning.

Distinct conversations, designed to interlock rather than stand alone.

01 · Roundtable

Formats and Revenue

How publishers expand, monetize and manage content across formats, channels and AI-powered models.

With

Mohit Srivastava · Andrew Weinstein

02 · Roundtable

Operations and Technology

Simplifying workflows, applying AI usefully, and modernizing operations without adding complexity.

With

Arantza Larrauri · Adam Hyde

03 · Roundtable

Content and Target Audience

Discoverability, positioning and audience signals in a fragmented, AI-shaped discovery environment.

With

Thad McIlroy

04 · Talk

Metadata, SEO and GEO

Why metadata, SEO and Generative Engine Optimization are becoming the foundation of book discovery.

With

Sarah Arbuthnot

Frequently asked

Logistics, plainly.

The Summit is online and will take place as a Zoom webinar.

Founded and powered by
knk

Publishing Signal is an industry platform backed by knk. It is editorially independent and convened for the publishing industry.

Registration

Save your place for the Media Transformation Summit.

Four focused hours on what is actually changing in publishing, and what to do next.

July 22, 2026 · 9:00 AM – 1:00 PM EDT · Online

Register now