Sarah ArbuthnotView LinkedIn profile
President · Supadu
Sarah Arbuthnot is President of Supadu, the metadata, website and ecommerce platform serving publishers worldwide. With a background in digital strategy and global ecommerce for major brands, she helps publishers grow direct-to-consumer revenue, strengthen their digital presence, and make books in every format more discoverable and accessible to readers.
On the program
July 2026July 22, 2026
- Talk
Finding Readers in the AI Era: Why Metadata, SEO & GEO Matter for Trade Publishers
Sarah Arbuthnot explains how complete metadata, authoritative publisher websites, SEO, and GEO work together to make books understandable and recommendable across search engines, retailers, and AI systems.
With Sarah Arbuthnot
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