Dmitry ShishkinView LinkedIn profile
Independent Media Advisor · Independent
Dmitry Shishkin is an independent media advisor who works with senior leadership teams building audience-centred organisations without losing editorial ambition or commercial discipline. Since 2020, he has advised global media organisations including Condé Nast, Thomson Reuters Foundation, Yahoo, Globo and Ringier. His work focuses on newsroom transformation, multimodal content strategy, product, data and AI. Dmitry is best known for operationalising and spreading the User Needs Model globally after implementing it at BBC World Service.
On the program
- Talk
From User Needs Model to AI in Multimodal Content Strategies
Dmitry Shishkin argues that AI-ready publishing begins with audience intent and a shared content taxonomy. Topic, user need, and precise format give editorial, product, analytics, and machines a common language for creating and reusing content.
With Dmitry Shishkin
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