Arantza LarrauriView LinkedIn profile
Market Director, Europe and Latin America · De Marque
Arantza Larrauri is Market Director for Europe and Latin America at De Marque. With more than two decades in the book industry, she has held leadership roles at Círculo de Lectores, Random House, Libranda, and De Marque. She also teaches publishing and AI-related programs and contributes regularly to industry media.
On the program
July 2026July 22, 2026
- Roundtable
Operations and Technology: How Modern Publishers Simplify Workflows, Use AI Effectively, and Scale
Arantza Larrauri explains why AI adoption is an organizational challenge before it is a tool rollout. Leadership learning, practical governance, employee involvement, integration standards, and incentives must move together if experiments are to become reliable workflows.
With Arantza Larrauri
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